European Insurance Intermediary (EII) - SQF 3

Name of certificate

Characterization of an Insurance Intermediary

The competences achieved

European Insurance Intermediary EII (eficert)

  • Guide the private (and small business; not industrial) customer through the sales conversation autonomously and systematically
  • Explain to the customer their own professional background and situation (registration, company/companies repesented ect.); explain the types of services hey offer
  • Do a needs analysis
    • Collect relevant information
    • Identify the needs and wishes of the customer
    • Identify the risks to be covered
  • Find a solution
    • Compare the insurance needs and wishes of the customer and the eventual existing coverage
    • Develop possible solutions in order to fill the identified gap
    • Identify the most valuable solutions for the customer
  • Propose solutions to the customer and explain consequences
    • Show the (possible) gap to the customer
    • Discuss possible solutions with the customer
    • Point out the neccessary coverage and compare with economic possiblities of the customer
    • Agree with customer on the solution to be followed
    • Offer appropriate product/s and explain correctly the insurance conditions
    • Ensure that the customer understands the contract/s offered
  • Get contract signed or make appointments for further steps to be taken
  • Make a documentation of the conversation
  • Follow up the contract
    • Review contracts and conduct measures to manage portfolios and maintain contracts
    • Assist customer in case of claim (advice concerning claims process)

The general competence of the European Insurance Intermediary EII (eficert) is to give advice and create solutions by means of standardised products for personal-, property- and liabilities insurances, life insurances, pensions, legal and tax aspects, claims handling such as customer protection regulations on a needs analysis.


The specific competences tested by the qualification

  • Acting in accordance with ethical guidelines
  • Building up a confident relationship with customers (on technical and commercial aspects)
  • Creating a balance between conflicting interests of customer, sales person and insurance company
  • Choosing the right strategy to conclude the contract
  • Focussing all activities on the sales process